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The award-winning Water Zone podcast brings together various perspectives from industry experts, government leaders, authors, environmentalists and others to discuss today’s water challenges and explore opportunities for sustaining one of our most vital resources. Sponsored and supported by The Toro Company.
Episodes
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Tom Lucas, president of Performance Nursery, provides a history of how and what attracted him to the green industry. He recounts the changes to the industry over time and how those changes have shaped the sales of low water use plant materials and water conservation. Tom also shares how these changes have impacted marketing, promotion and produced a more educated customer base.
Podcast Recorded on March 14, 2024